Collaboration & Engagement with Stakeholders

In the previous blogpost, we have focused on one of BCA strategic goal which is continued leadership in the green building sector. Today, we will be looking at the other strategic goal which is wider collaboration and engagement (3rd Green Building Masterplan, n.d.). The government has acknowledged that there is a limit to how far they can push for sustainability and as such, BCA feels that I need to foster wider but closer partnership with the principal stakeholders such as industry players, school community, building owners, tenants and users (BCA, n.d.).

The government engagement with stakeholder, particularly the members of the public comprises of two activities which are to train future professional to create a green collar workforce and harnessing volunteers to lend their support (BCA, n.d.). The government has always focused on the public-private partnership and see the people sector as an appendage to this partnership. This should not be the view as it is crucial to engage the stakeholder. The government would be more effective in its effort to combat for green buildings if it had taken into account the needs and expectation of its other stakeholders (McShane, 2015). However, to comprehend, handle and satisfy the interest of stakeholders is difficult as different stakeholders have a different view.

For instance, the people sector still focuses on bread and butter issues in Singapore (World Green Building Council, n.d.). The bleakish outlook of the future economy, as well as the sluggish growth of the local economy, makes me afraid of their rice bowl. Due to this issue, getting public to jump on to the sustainable bandwagon is challenging. Aside from that other stakeholders like industry professionals and industry players may also have contrary views. Their goals may be to meet their bottom line rather than being sustainable. However, living in the 21st century where technology prevalent, society is becoming more educated and as such may demand more sustainable measures forcing corporations to go green if not they will lose their business.

Nevertheless, with ever-changing societal needs, there is still a long way to go to ensure that every stakeholder regardless of their salience are willing to jump on the green building bandwagon. Creating a movement and changing public opinion takes ages and the government must be patient while trying to get the people to champion for green buildings. Nonetheless, once the government has managed to win the people over to join the green building fight, it is much easier to get the private sector as well. Reason being is that being consumers, the members of the public will then be able to demand corporations to utilise green buildings or provide green building features or installations in their house. Firms, in other words, are forced to go green if not they will lose their business.

Although changing the public opinion requires a lot of hard work, the government should try to focus more on the youth and school sector. This is because Millennials nowadays are more open to accepting new ideas or changes. Millennials do not view environmental issues the same as the older generation does. They are opinionated and concern with the environment they live and as such practice sustainable living. BCA plan of trying to green school using the Green School Roadmap that it had developed is certainly the right way to go (3rd Green Building Masterplan, n.d.).

All in all, the public sector has been successful thus far in changing the public opinion through roving exhibitions. Nonetheless, as climate change is not exactly a very pertinent issue right now, the public are still a little hesitant to support the fight for green buildings entirely. To move forward, the government should continue looking for strong advocates that are very open minded and also to be patient and non-confrontational when dealing with all the stakeholders. The government has to build a movement when trying to engage the different stakeholders. Changing the public opinion is no easy feat, and they have to be patient when dealing with it.

Number of words: 667 words

 Resources:

3rd Green Building Master Plan (3rd ed.). Singapore. Retrieved from https://www.bca.gov.sg/GreenMark/others/3rd_Green_Building_Masterplan.pdf

Singapore: Leading the way for Green Buildings in the Tropics (1st ed.). Singapore. Retrieved from https://www.bca.gov.sg/greenmark/others/sg_green_buildings_tropics.pdf

McShane, S. & Von Glinow, M. (2015). Organizational Behavior Emerging Knowledge Global Reality (Global Edition).

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